Hi! I'm Ashley Paige.

I found weight-inclusive work the same way a lot of people do, which was through my own story.

At the start of the pandemic, I had slipped into some disordered behaviors with food and exercise as a way of coping with the ending of my marriage. My then husband and I were seeing a therapist who recommended we start cooking together again (we were living apart) and I explained that my food rules would make that nearly impossible for us. I vividly remember feeling relieved when she responded,

‘That sounds a bit extreme’.

Her seeing me was the permission I needed to seek help. I found Christy Harrison’s Food Psych podcast, devoured everything I could about Intuitive Eating and Health At Every Size, and eventually landed in a six month mentorship program that trained me as a mindset coach. I set out to support women navigating perfectionism, codependency, and people-pleasing since I saw the parallel between those patterns and food and body stories, including my own.

I learned how to build an aligned business strategy, develop a confident marketing message, and sell with integrity. And then I struggled anyway.

I had a belief running in the background that if I didn’t sell out after a year of coaching, it meant I wasn’t any good. Every post that didn’t go viral made my imposter syndrome louder. I loved the client relationships but the performance of being a visible coach was burning me out.

So I pivoted.

I traded being in the spotlight for being the strategist behind other people’s spotlights. I took everything I’d learned (the mindset training, the tech skills, the fluency in weight-inclusive values) and started offering it to providers who share those values. People who shouldn’t have to explain HAES before every content conversation. People who need someone who already speaks their language.

I’m not here to help you explode overnight. I’m here to help you build something steady. An ecosystem that respects your capacity, honors your ethics, and keeps working even when you’re not.

I believe the social impact of this work extends beyond the therapeutic container. That’s why I give 2% of my monthly business profit to Self Help International, an organization working in Nicaragua and Ghana that provides women with microloans and business training so they can achieve financial independence. I live in Nicaragua, and I see daily what it means for a woman to have, or not have, economic agency. When women control their own income, everything downstream changes.

The other half of my life is lived at a boutique beachfront hotel on the Pacific Southwest coast of Nicaragua, where I spend my days surfing, dancing salsa, taking art classes, learning guitar, and gently unlearning the hustle mentality I came from.