Hi! I'm Ashley Paige,
and I discovered weight inclusivity in 2020.
I had slipped into some disordered behaviors with food and exercise as a way of coping with the start of the pandemic and the ending of my marriage. My then husband and I were seeing a therapist who recommended we start cooking together again (we were living apart) and I explained that my food rules would make that nearly impossible for us. I vividly remember feeling relieved when she responded,
‘That sounds a bit extreme’.
I later discovered Christy Harrison’s podcast Food Psyche and deeply identified with the stories her guests were sharing. I went on to devour all the content I could about Intuitive Eating and Health At Every Size. In that process, I found a 6 month mentorship program that taught me how to become a mindset coach for women who struggle with perfectionism, codependency and people-pleasing as I saw how those patterns had a strong connection with my – and many women’s – food and body story.
I learned how to create an aligned business strategy, a confident marketing message, a compelling offer, an authentic marketing system, and sell with integrity.
But honestly, even with all those tools, I struggled. I had this quiet, high-pressure expectation that if I didn’t ‘explode’ after a year of coaching, it meant I wasn’t any good. Every time a post didn’t go viral or a launch felt anti-climactic, my imposter syndrome would get louder.
I realized that while I loved the work of mindset coaching, the performance of being a ‘visible coach’ was burning me out. The temptation to hide became more and more appealing.
That’s when I made a choice that changed everything.
I realized it was much more fulfilling (and effective) for me to be the strategic, behind-the-scenes engine for other successful businesses than to keep forcing myself into a spotlight that didn’t feel like home. I stopped making my ‘slower’ growth mean something about my worth and started leaning into what I was actually best at: Building the systems that allow other providers to shine.
Ironically, at the same time, I was working as a VA for an agency that paired me with my worst nightmare: ‘Biohacking Bombshell’ (ha!). Between that mismatch and my own pivot, the path became clear. I decided to take all that mindset training, the tech skills, and my deep love for weight neutrality and offer them to providers who share my values.
I’m not here to help you ‘explode’ overnight. I’m here to help you build an ecosystem that is steady, ethical, and respects your capacity. Because I’ve learned the hard way what happens when you don’t have one.
The other half of my life revolves around managing a boutique beachfront hotel on the Pacific Southwest coast of Nicaragua where I spend my days surfing, dancing salsa, taking art classes, learning guitar, and gently releasing the hustle mentality I came from.
